"Our goal with any FX story is to fully engage a target audience through a wildly entertaining, multiplatform story experience that ultimately brings them to a live face-to-face encounter with the brand."

Matt Hodgson, director/writer



"Our story begins as a compelling film noir-style short film, that then leads viewers to this interactive microsite where they discover more about the characters and the story while being incentivized along the way.

As our viewers interact with this microsite they're invited to an immersive live event experience where the story reaches its stirring conclusion."

Matt Hodgson, director/writer

Synopsis:

No Time For Naysayers is the story of Nick Zane-a confident fortysomething CEO who is about to address his company at their annual live event. Despite the company's best efforts, their marketing has failed to connect with their audience, resulting in sluggish growth and slowing sales. Determined to rejuvenate the brand, Zane discovers a fresh new idea that will fully engage the company's faithful and restore brand momentum. Rumors of this audacious new approach spread like wildfire through the company, and before long Naysayers are everywhere. Zane's world is suddenly turned upside down as Naysayers converge on him from every angle, intent on killing the new idea and anything else that stands in their way. With the help of a seductive make-up artist, Zane eludes the Naysayers long enough to find that he's trapped in an endless web of deceit and betrayal. As the clock ticks toward his appearance on stage Zane will have to summon his courage and find a way to trust, in order to find his way back.





"It'll take a lot more than fear and doubt, and second-guessing to stop me."
Nick Zane, CEO
"Get them!"
Naysayers

"I don't have time for games! What's goin' on?"
Nick Zane, CEO

"Get away from the window and stay outta sight!"
Kate, Waitress, Singer/Songwriter

"I have a bad feeling right now... does that count?"
Tess, Make-up Artist

"Unload'em and drop'em! Drop'em all!"
Naysayer

"This isn't the way it's supposed to end!"
Nick Zane, CEO

"I've been searching for an approach that connects brands and consumers in an ingeniously captivating, emotionally compelling, totally immersive, experiential way. Tonight, I'd like to show you what I've found..."
Nick Zane, CEO

"Is this the end, or just the beginning?"
Tess, Make-up Artist

"Crafting a compelling story utilizing solid design principles is the foundation of an impactful brand experience."
Cameron Gardner, design director

Matt Hodgson
 Director/Writer
Executive Creative Director
LA / SLC 801.440.7140
[email protected]


Jeff Hoffend
 Executive Vice President
NY 585.709.9155
[email protected]
©2017 FX / FERN Expositions, LLC. All rights reserved. Any unauthorized use is strictly prohibited.