"Social Media is a huge part of our storytelling strategy. It not only allows target audiences to share a brand story they're passionate about, but invites them to play a uniquely personal role in its evolution."

Matt Hodgson, director/writer
"The FX approach to storytelling has always been about bringing people together in an immersive brand experience, and our Social Media extensions are critical to engaging, holding and compelling a target audience to continue with a story across multiple story platforms."

~ Howard Mitchell, EVP of Marketing & Production


"People watch more than 100 million hours of video on Facebook every day. Snapchat, which reaches nearly half of 18- to 34-year-olds (compared to 6 percent by the top 15 TV networks), garners 10 billion daily video views."

~ Advertising Age, 2016

"Our stories begin as a film, stage play or game that continues on in an interactive/social media space, before resolving in a live event."

~ Matt Hodgson, director/writer
Sharing the FX Brand Story Experience

 Once we've established a brand's story through a cinematic, theatrical or gamified approach, the story continues on in an interactive space where the target audience is incentivized as they discover more about the story and the characters. In this interactive space, the target audience can share their brand story experience with their followers on Instagram, Facebook, Twitter and Snapchat. They can also invite them to experience the brand story for themselves, and be a part of the LIVE Event where the brand story reaches a powerful crescendo.

Instagram, Facebook, Twitter and Snapchat along with LIVE Periscoping, become hugely important to building momentum around the story and in fueling attendance at the Live Event finale.


Don't be a Naysayer. Join the FX Experiential Brand Storytelling conversation.

Matt Hodgson
 Director/Writer
Executive Creative Director
LA / SLC 801.440.7140
[email protected]


Jeff Hoffend
 Executive Vice President
NY 585.709.9155
[email protected]
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